Name: ChannelAdvisor Platform
Author: ChannelAdvisor Corporation

ChannelAdvisor Platform

Scale your business across hundreds of online channels. ChannelAdvisor is a leading provider of cloud-based e-commerce solutions that enable retailers and manufacturers to integrate, manage and optimize their merchandise sales across channels such as Amazon, Google, eBay and more. Through ChannelAdvisor technology, customers can easily leverage a single inventory feed to more efficiently list and advertise products online, connect with more consumers and increase sales.

Overview

Platform Overview

ChannelAdvisor’s leading suite of software-as-a-service, or SaaS, solutions, accessed through a standard web browser, provides customers with a single, integrated user interface to manage their product listings, stock availability, pricing optimization, search terms, data analytics and other critical e-commerce functions across hundreds of online channels.

Retailers and manufacturers send a single product data feed to the ChannelAdvisor system where it is optimized and syndicated out to marketplaces such as eBay, Amazon and Newegg; search engines and comparison shopping websites such as Google AdWords, Google Shopping, Microsoft’s Bing and Nextag, and social channels such as Facebook and Pinterest. Orders and performance information then flow back through the ChannelAdvisor system where results are measured and broken down to inform decisions, enabling sellers to be seen and sell more online.

Key Benefits

- Seamlessly translates and distributes retailer data across the globe.

- Offers robust reporting capabilities so retailers can track progress across channels and make real-time, performance-based decisions

- Is augmented by expert strategy and custom service packages to help demystify the process of selling online.

Be Seen

Our goal is simple: help retailers reach prospects in a way that has significant, quantifiable effects on their bottom line.

See for yourself…and Be Seen.

Features

Marketplaces

With ChannelAdvisor Marketplaces, retailers can harness the growing clout of online marketplaces such as eBay, Amazon, Rakuten.com Shopping, Newegg, Sears and more. ChannelAdvisor Marketplaces provides automated delivery of accurate product data to every destination, trouble-free management of sales, best practices to help products stand out and capabilities to expand on a global scale.

Digital Marketing: Google Shopping, Paid Search, Social and More

ChannelAdvisor Digital Marketing increases retailers’ visibility on global, local or mobile search engine results pages through Google’s Product Listing Ads, paid search and comparison shopping engines; keeps consumers engaged through retargeting and affiliate networks; introduces products on social media sites and provides Actionable Retail Insights to make the most of every advertising campaign.