How GrowGeneration Doubled Shipping Productivity with FreightPOP and NetSuite

About GrowGeneration
GrowGeneration is the largest chain of specialty hydroponic and organic garden centers in the United States. It serves commercial growers and hobbyists through a multi-channel distribution and fulfillment network. As retail and wholesale channels expanded, GrowGeneration needed a centralized shipping solution that integrated with NetSuite and gave visibility into costs and carrier performance, without adding headcount.

The challenge
Before FreightPOP, GrowGeneration compared carrier rates one by one outside NetSuite, which slowed order processing. With limited cost visibility across carriers, choosing the right mode was hard. Coordination with carriers and 3PLs relied on email and spreadsheets. Gaps between billed charges and actual costs made freight expenses difficult to recover. Shipping steps sat outside NetSuite, which required re-entry and manual status lookups.

The solution
GrowGeneration integrated FreightPOP with NetSuite so that orders, tracking, freight costs, and freight invoices sync directly between the two systems. FreightPOP generates booking, labels, BOLs, and shipping documentation from NetSuite in one workflow. GrowGeneration’s team uses FreightPOP to compare parcel, LTL, and FTL rates across all connected carriers in seconds. Shipment status and delivery updates for every mode and carrier appear in one FreightPOP view. FreightPOP invoice auditing compares freight bills to contracted rates and accessorials and flags discrepancies before posting.

The results
With FreightPOP and NetSuite, GrowGeneration achieved a 2× increase in shipping productivity, driven by automated quoting, booking, and documentation within NetSuite. GrowGeneration reached a $500K run-rate cost reduction and a 10× return on its FreightPOP investment.